Apple’s recent “Scary Fast” event on October 30, unveiling the new MacBook Pro and 24-inch iMac featuring M3 chips, had an unexpected star – the iPhone 15 Pro Max.
A Filmmaker’s Dream
This remarkable smartphone played a pivotal role behind the scenes, as it was responsible for capturing all the event’s presenters, locations, and drone footage. The iPhone 15 Pro Max has rapidly become the preferred choice for creative professionals and filmmakers alike.
Powerhouse Camera System
One of the standout features of the iPhone 15 Pro Max is its exceptional camera system, which delivers video quality that can compete with professional video cameras. It empowers creatives to shoot in ProRes at up to 4K60 fps and save the footage to an external drive with Apple Log encoding, preserving every detail for post-production color grading.
Supporting ACES
Notably, the iPhone 15 Pro and iPhone 15 Pro Max have made history by becoming the first smartphones to support the Academy Color Encoding System (ACES), a global standard for color workflows.
Unlocking Creativity
The documentary film director Brian Oakes, who led the production, marveled at the iPhone 15 Pro Max’s ability to capture complex shots that would typically require large and expensive cameras.
Expert Guidance
The production benefited from the expertise of Apple’s Jon Carr, a Pro Workflow video specialist with credits on major films, and Jeff Wozniak, known for his work on blockbuster productions.
Seamless Integration
The team employed multiple iPhone 15 Pro Max devices, capitalizing on their integration with the Blackmagic Camera app and Tentacle Sync for seamless synchronization throughout the production.
Enhancing the Experience
To further enhance the shooting experience, the team utilized Beastgrip accessories, including cages and rigs, ensuring that the iPhone 15 Pro Max performed at its best.
